A proactive public relations strategy is a powerful tool that can assist brands in enhancing their brand image, creating a sense of trust, providing a… Read More »The Powerful Impact of Proactive Public Relation Marketing Strategy
The concept of brand equity has grown in importance in the business and marketing fields. It stands for the intangible but precious facets of a… Read More »The Importance of Brand Equity for Sustainable Growth
It is crucial for marketers to understand what factors that influences the buyer decision making when considering a product or service. This help marketers to… Read More »Individual, Environmental, and Psychological Influences: Factors Shaping Buyer Decision Making
Loyalty has been the ongoing ultimate goal that all businesses aim to achieve, which will increase the customer lifetime value and provide competitive advantages for… Read More »Brand Resonance: The Ideal Brand Building Model That Would Make Your Business Standout
It is obvious that any business would identify a problem for consumers and offer product/service that would solve their problems. However, some businesses would forget… Read More »Transferring the Consumers’ Experience from the Actual State to the Ideal State