Marketing campaigns on social media have evolved into crucial resources for businesses aiming to succeed in the digital landscape. Marketing on social media give businesses… Read More »“Share A Coke” – The Coca-Cola’s Successful Social Media Marketing Campaign
In a world saturated with advertisements, people cannot remember advertisements that do not resonate with them or evoke their emotions. Because sharing feelings is part… Read More »Emotional Appeal: How to Successfully Apply it Into Your Marketing Campaigns
Brand equity, which is the intangible assets that a brand has, is important metric that drive brand’s success. The brand equity consists of many elements… Read More »Measuring Brand Equity Through Brand-Based Comparative Methods
With the extreme competitive landscape, brands are always looking for new, creative ways to increase their customer’s base, and maximize revenue. Brand extension is the… Read More »How to Strategically Plan for Your Brand Extension
When a marketer starts planning for a marketing campaign targeting specific region, nation, or continent, they should study the environmental category influences of that target… Read More »Things You Need to Be Aware of When Planning for Your Marketing Campaign: Religious and Social Class Influences
In this century, brands are viewed as entities that must constantly evolve in order to remain competitive and relevant to consumers and the marketplace. However,… Read More »The Importance of Brand Evolution
Cognitive biases are regular shortcut of subjective and rational judgment errors. Our brains use these shortcuts to process information quickly, but they frequently lead to… Read More »Leveraging Cognitive Biases in Marketing