In the world of digital marketing, storytelling has become a vital tool for brands to connect with their audience and promote their products or services. Storytelling must follow a specific criteria when structuring the content of the advertisements, based on the purpose or goal of the advertisement. In this article, I will be talking about an effective strategy when creating a reminder advertising. Reminder Advertising – It is a form of advertising that serves to remind customers of both the necessity for a good or service and the benefits of making a quick purchase. Digital marketers should focus on the following factors when using a reminder as a communication goal in their storytelling:
- Clarity: The storytelling should be clear and concise. The message should be communicated effectively, and the audience should be able to understand it easily. Avoid creating a message filled with content or messages don’t provide a solution
- Relevance: The story should be relevant to the brand or product that the marketer is promoting. It should be able to connect the brand or product with the audience. Avoid promoting to the audience the bad habits they make to encourage them buy your service. For example, if you are a health insurance business, avoid reminding the audience of the harms of smoking or giving death statistics to urge the public to buy your service.
- Emotion: Storytelling should be emotional, creating a sense of emotional attachment with the audience. The story should be relatable to the audience and evoke empathy from them. Avoid creating messages that are too emotional that distract your audience from the main purpose of your message.
- Call-to-action: The story should end with a clear call-to-action. This could be to remind the audience of a product or service or to encourage them to take specific action. Avoid putting too many call-to-action pups, using weak phrases, single-word design.
In conclusion, reminder advertising is an effective strategy for digital marketers to prompt consumers to purchase a product or service. To maximize the impact of reminder advertising, marketers should focus on creating clear, relevant, emotional, and a call-to-action. However, it’s important to avoid excessive emotional messaging, promoting bad habits, or using weak call-to-action phrases. By implementing these factors, digital marketers can successfully utilize reminder advertising to achieve their marketing goals. To boost your business sales and revenue, use reminder advertising.