A proactive public relations strategy is a powerful tool that can assist brands in enhancing their brand image, creating a sense of trust, providing a brand experience, and driving success. Depending on the main marketing goal of the brand, proactive PR marketing strategy can lead to success. I’ll be discussing two strategies in this article that can help with reputation and brand image development which are cause marketing and event marketing.
Cause Marketing: This strategy entails a collaboration between a brand and a nonprofit organization for a positive social impact while achieving marketing goals. This kind of marketing approach also strengthen customer loyalty while enhancing brand reputation. For instance, Coca-Cola and the American Red Cross have established a partnership to support disaster relief by donating a portion of Coca-Cola’s sales revenue to the American Red Cross. Coca-Cola’s customers have been engaged, sales have increased, and awareness of the campaign has increased as a result. In addition, the American Red Cross has been able to help those who have been impacted by natural disasters.
Event Marketing: As part of this strategy, businesses engage, inform, and market their products and services to customers. Brands can increase lead generation, networking, and brand loyalty with event marketing strategy. To reveal its upcoming products and services, for instance, Apple holds an annual event in September. The event is anticipated by customers from all over the world who want to learn about the newest innovations that brand has. Through event marketing, Apple was able to increase brand awareness, engage its audience, increase loyalty, and lead generation to its online and local stores.