When a marketer starts planning for a marketing campaign targeting specific region, nation, or continent, they should study the environmental category influences of that target… Read More »Things You Need to Be Aware of When Planning for Your Marketing Campaign: Religious and Social Class Influences
In this century, brands are viewed as entities that must constantly evolve in order to remain competitive and relevant to consumers and the marketplace. However,… Read More »The Importance of Brand Evolution
Cognitive biases are regular shortcut of subjective and rational judgment errors. Our brains use these shortcuts to process information quickly, but they frequently lead to… Read More »Leveraging Cognitive Biases in Marketing
A proactive public relations strategy is a powerful tool that can assist brands in enhancing their brand image, creating a sense of trust, providing a… Read More »The Powerful Impact of Proactive Public Relation Marketing Strategy
The concept of brand equity has grown in importance in the business and marketing fields. It stands for the intangible but precious facets of a… Read More »The Importance of Brand Equity for Sustainable Growth
It is crucial for marketers to understand what factors that influences the buyer decision making when considering a product or service. This help marketers to… Read More »Individual, Environmental, and Psychological Influences: Factors Shaping Buyer Decision Making
Loyalty has been the ongoing ultimate goal that all businesses aim to achieve, which will increase the customer lifetime value and provide competitive advantages for… Read More »Brand Resonance: The Ideal Brand Building Model That Would Make Your Business Standout
It is obvious that any business would identify a problem for consumers and offer product/service that would solve their problems. However, some businesses would forget… Read More »Transferring the Consumers’ Experience from the Actual State to the Ideal State
Delivering high-quality goods or services is no longer enough to create and maintain a successful brand in the landscape of the modern business world. It… Read More »The Power of Consumer-Based Brand Equity
As marketers, one of our primary goals is to be able to understand the buying psychological behavior of our customers, which helps us in many… Read More »The Habit Loop: Better Understanding Your Customers