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Music advertisements have become a popular form of marketing as they aim to evoke emotions and create an impactful brand image. However, assessing the effectiveness… Read More »Challenges When Assessing a Music Advertisement

Guerrilla Marketing Strategy, a marketing strategy that utilizes unconventional and unexpected tactics to promote a product or service. Guerrilla marketing aims to generate excitement and… Read More »Guerrilla Marketing Strategy: An Unpopular Marketing Strategy That Can Help Your Brand To Increase Awareness

During the pandemic lockdown, people relied heavily on the images and dynamic videos when buying products. Yet, many of these products were not as expected… Read More »New Marketing Trends That Are Shifting The Traditional Advertising Methodology

Choosing the ideal communication mode and platform:             There are various modes that could be used to build-up the marketing plan, such as advertising, sales… Read More »Strategically Building a Successful Marketing Communication Plan

First, let’s identify the purpose of marketing as facilitating, perceiving, and mutually beneficial exchange relationships. The exchange between firm/seller and customer/buyer can come in numerous… Read More »How to become successful marketing firm to persuade your customers and maintain them

In a recent study, Edelman found that while trust in CEOs has hit an all-time low. Businesses are still considered more trustworthy than governments, NGOs,… Read More »Your Business Has a Trust Problem? Here Are Three Ways To Boost Business Trust