Marketing is the activity that businesses use to promote and sell products and services. The Marketing Strategy is the plan that outlines how your business will achieve the marketing goals. There are various strategies (i.e., market segmentation, targeting, positioning) that marketers use to achieve their specific needs and goals.
Oftentimes businesses produce products or services that align with their profitability goals, but that approach creates a gap between the business production and the consumers actual needs and wants. Content marketing strategy, it is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action. This marketing strategy can help businesses of all sizes take road from attracting new customers to building trust and loyalty.
There are many types of content that can be used to implement your strategy. The following list highlights the most frequent types of content marketing:
- Blog posts
- Books
- Webpages
- Videos
- Social media updates
There are couple of stages that a content marketing strategy undergo that it starts with identifying your target audience and create your content strategy based on that. Then your business produces high-quality content and optimize SEO for wider reach. Those steps are parts of awareness stage.
The second one is consideration stage that is related to the quality of your published content, is it what your audience needs? is it helping your audience? is it educating your audience? If your content was superior to your audience, they will consider paying a subscription, registering for workshop, and supporting/sponsoring your content, etc.
The third stage is closing/converting stage where you need to focus on sales, as your audience is close to buying decision, by proving to your audience why you are the ideal selection rather than other business. Customer satisfactions and product video/guide are some examples that helps to persuade your audience to choose you.
The last stage is analytic stage that is all about data measurement and analysis. Analytics could be done through tools such as Google Analytics. This will help you to track the performance of your content and see which pieces are resonating with your audience. Data analytics will help you to adjust your strategy to improve the outcomes.Remember, there are three ways that audience would react to any content marketing (seek it out, want to consume it, and avoid it). Seek it out represents the customer’s desire to know more about your content. It could be a turning point from a curious customer to a potential customer, depending on the content they find. Want to consume it represents the desire of your customer to acquire or use your product or service. This mean that you customer has been persuaded by your content. Avoid it represents that action that your customer takes when they see your content.This mean that your content has not reached the right customer or it does not serve yourHowever, there is no specific order of action towards your content, as the first reaction can be avoiding it but it ends up to want to consume it. For example, content that appears every where may become viral that all audience talk about it. Then customer might become more curios about your content and seek it out. Or a customer wants to consume your product or service but they seek it out to get more information.
Remember, there are three ways that audience would react to any content marketing (seek it out, want to consume it, and avoid it). Seek it out represents the customer’s desire to know more about your content. It could be a turning point from a curious customer to a potential customer, depending on the content they find. Want to consume it represents the desire of your customer to acquire or use your product or service. This mean that you customer has been persuaded by your content. Avoid it represents that action that your customer takes when they see your content. This mean that your content has not reached the right customer or it does not serve your customer’s needs.
However, there is no specific order of reaction towards your content, as the first reaction can be avoiding it but it ends up to want to consume it. For example, content that appears everywhere may become viral that all audience talk about it. Then customer might become more curious about your content and seek it out. Or a customer wants to consume your product or service but they seek it out to get more information.