A business’s marketing strategies and tactics for promoting products and services to reach its target customers are laid out in a marketing plan. However, having a plan alone is not sufficient. A marketing plan must be successfully executed. I will go over the steps involved in putting a marketing plan into action in this article.
There are five steps associated with marketing plan execution, which are Executive Summary, Market Research, Strategy, Execution, Analytics. The approached to these steps must be through the same order that has been listed. The reason why these steps should follow that order is that each step provides rich insights for the next step, which will boost the effectiveness of your marketing plan execution.
Executive Summary:
- Professional Summary of Business/Person/Webpage
- Core mission
- Summary of industry
- Company value proposition
- Key product/service offered
- Goals
- Current goals of the plan
- Objective, key performance indicators, and tactics to reach goals
- Planning Timeframe
Market Research:
- SOWT analysis
- Competitive environment
- Industry environment
- Competitive environment
- Buyer persona
- Psychographic
- What keywords to use to find solutions to problem
- Communication channels
- Who are their main influencers
Strategy:
- What are the insights and objectives that need more focus
- which segmentation insights should be adjusted
- Which marketing funnel approach suits with your plan
Execution:
- Organize your actions on a timeframe chart
- Test actions and metrics organization
- Launch your plan following the timeframe chart that you designed