Predicting the ideal customers’ that drive successes to the brand could be tricky, as there are some customers that make one time purchase. This type of customers are not the target customers that will bring the most revenue to the brand overtime. The deal customer is who will make plenty of purchases to your brand and that what your business wants to have.
The Unicorn Customer marketing strategy is creating a chart that includes a list of the customer’s background, lifestyle, hobbies, frustration, professional role, aspiration, and social media profile, and the method of obtaining information, that will be likely to become your ideal one. This methodology helps the brand to better customize their products and reach their target audience accordingly. It could be used for anytime of businesses such as B2B and B2C.
The background would include marital status, geographical location, and degree certifications. Lifestyle includes working routine, daily schedule, and housekeeping. Hobbies, includes what your ideal customers like to do on their free time and what they enjoy the most. Frustration includes things they don’t like to do or evokes their negative emotions. Professional role includes their job’s role, responsibilities, and duties. Aspiration includes ambitions and desires of achieving or improving something. Social Media profile includes the social media platforms that your customers are on and actively interacting with. Method of obtaining information includes all websites, magazines, newspaper, and platforms that your customers use when searching for information.
Unicorn Customer Marketing Strategy Helps to:
– Understand your customer and how he/she thinks
– Understand which approach to use to persuade your customer
– Understand what you can offer to your customer
– Understand how to engage with your customer
– Understand what information your customer looking for
– Understand which customer will keep buying your product
– Understand which customer will offer a survey and feedback
– Think of the best channels to reach your customer
– Customize products based on the target customer
– Provide products that serve to your customer’s aspirations
– Improve product representation to match expectations of your customer
Your customer, not you, is the focus of your brand. This requires careful consideration of your customer’s identity, Your Unicorn Customer, not just any customer. Your brand’s success is most accurately predicted by your customer who will generate the most revenue progressively. Once you identify the behavioral, attitude, psychological, and demographical aspects, you will be precisely identified your Unicorn Customer.